BEX® is an active lifestyle brand dedicated to achieving the ideal balance of style, performance, and functionality. Driven by innovation, the company designs and distributes performance sunglasses, apparel, and accessories tailored for life’s every adventure. The spirit of BEX® comes to life through its customers, who rely on its products daily as they embrace active and adventurous pursuits.

Based in the small ranching community of Logandale, Nevada—where the sun shines over 300 days a year—BEX® takes pride in being an American-owned company. It is committed to delivering high-quality products and exceptional customer service, reflecting its dedication to excellence.

Every product BEX® creates is inspired by the goal of complementing the active lifestyle. From conception to design, each item is crafted with an emphasis on resilience, adaptability, and the trust customers place in the brand. BEX® strives to ensure that the effort behind its designs reflects the hard work and dedication of those who use its products.

BEX® is more than just an eyewear brand; it represents a lifestyle. Each pair of sunglasses is thoughtfully designed to protect the eyes and endure the rigorous demands of outdoor adventures, remaining secure and reliable even in the most intense conditions. Whether exploring uncharted terrain or enjoying a leisurely ride, customers are part of the BEX® community—a collective of determined individuals who live by the philosophy of working hard and playing harder.