Wrangler® embodies enduring American freedom, reflecting the spirit of individuals who work hard, enjoy life, and celebrate courageous individuality. The company upholds values of commitment and perseverance, even when faced with obstacles. Central to its ethos is a profound respect for oneself, others, the western heritage, and the environment. This spirit has been a constant since before the first pair of Wrangler® jeans was crafted in 1947, with the brand's history running parallel to the growth of the nation and its jeans worn by those who helped build it.

Respect lies at the heart of Wrangler’s corporate responsibility, influencing every garment created and every decision made. This respect extends to the planet and its inhabitants. From its pioneering beginnings, the company has embraced innovation and stewardship, continually seeking new ways to care for the land that sustains humanity, the workers in its supply chain, and communities worldwide.

Wrangler adheres to global compliance standards, including the California Transparency in Supply Chain Act of 2010, ensuring ethical practices throughout its operations. The brand also stands by the quality of its products with a one-year warranty that covers defects in materials or workmanship, underscoring its commitment to excellence and customer satisfaction.

Wrangler products are widely available, including at western apparel retailers, sporting goods stores, department stores such as Macy’s, and discount retailers like Walmart. Customers can locate nearby retailers through the "Find a Store" feature. Internationally, Wrangler maintains a strong presence, with deep grassroots partnerships and affiliations that demonstrate its dedication to living the lifestyle it promotes. Through these relationships, Wrangler supports numerous organizations and endorsers, embodying its values in action.